Big Idea Quotes

I think architecture is rarely the product of a single ideology. It's more like it can be shaped by a really big idea. It can accommodate a lot of life forms.

Leaders must pick causes they won't abandon easily, remain committed despite setbacks, and communicate their big ideas over and over again in every encounter.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

It's time for the party of big ideas, not the party of Big Brother!

I was set free because my greatest fear had been realized, and I still had a daughter who I adored, and I had an old typewriter and a big idea. And so rock bottom became a solid foundation on which I rebuilt my life.