There are only two seasons - winter and Baseball.

The true harbinger of spring is not crocuses or swallows returning to Capistrano, but the sound of the bat on the ball.

Baseball is almost the only orderly thing in a very unorderly world. If you get three strikes, even the best lawyer in the world can't get you off.

I try not to break the rules but merely to test their elasticity.

Look, we play the Star Spangled Banner before every game. You want us to pay income taxes, too?

The most beautiful thing in the world is a ballpark filled with people.

Every baseball crowd, like every theatre audience, has its own distinctive attitude and atmosphere.

I do not think that winning is the most important thing. I think winning is the only thing.

I have discovered in 20 years of moving around a ballpark, that the knowledge of the game is usually in inverse proportion to the price of the seats.

I try not to kid myself. You know, I don't mind romancing someone else, but to fool yourself is pretty devastating and dangerous.

After a month or so in St. Louis, we were looking around desperately for a way to draw a few people into the ball park, it being perfectly clear by that time that the ball club wasn't going to do it unaided.

I was in the game for love. After all, where else can an old-timer with one leg, who can't hear or see, live like a king while doing the only thing I wanted to do?

The Falstaff people, romantics all, went for it. They were so anxious to find out what I was going to do that they could hardly bear to wait out the two weeks. I was rather anxious to find out what I was going to do, too.

What can I do, I asked myself, that is so spectacular that no one will be able to say he had seen it before? The answer was perfectly obvious. I would send a midget up to bat.

Notional is a production company with the DNA of an Internet company that makes content for everything.

Viral videos aren't just about being funny. They're about identity creation.

All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.

If you have a great idea that can translate elsewhere, then that's where the scalability comes in - and that's where you can actually start to make real money.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

On the Web you have to sum up what your piece of content is in one link or nobody is going to watch it. That's the same thing I've been hearing from TV executives - is we need a program that you can have on the side of a bus and someone can watch it go by and get what the show is and want to watch it.