Cable is a niche business. If you can own a niche, that can be a very strong business.

One of the hardest things to do when you launch a channel is find a voice.

To this day, I'm a slave to CNBC.

People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'