If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

I am very proud to follow the rules of our company.

Ikea people do not drive flashy cars or stay at luxury hotels.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

Everything we earn we need as a reserve.

I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying.

I'm stingy and I'm proud of the reputation.

Our idea is to serve everybody, including people with little money.

People say I am cheap, and I don't mind if they do.

We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia.