Leo Burnett's Profile
Brief about Leo Burnett: By info that we know Leo Burnett was born at 1970-01-01. And also Leo Burnett is American Businessman.
Some Leo Burnett's quotes. Goto "Leo Burnett's quotation" section for more.Too many ads that try not to go over the reader's head end up beneath his notice.
Tags: End, Head, TryWe want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'
Tags: Ad, Consumers, HellI have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.
Tags: Big, Learned, RespectThe secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Tags: Pictures, Secret, WordsAnyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Tags: Anyone, Pretty, WonI have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Tags: Good, Keep, LearnedThe secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Tags: Pictures, Secret, WordsThe work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Tags: Dreams, Human, WorkWhether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.
Tags: History, Living, WorkWhen you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.
Tags: May, Stars, WonA good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Tags: Good, Today, YourselfCuriosity about life in all of its aspects, I think, is still the secret of great creative people.
Tags: Creative, Great, LifeMake it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Tags: Fun, Read, SimpleCreative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Tags: Best, Business, FunI have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
Tags: Far, Good, LearnedThe sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Tags: Business, Purpose, ServiceI am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Tags: Boring, Death, GreatestRelated topics
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