David Packard's Quotes

Marketing is too important to be left to the marketing department.

Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough.

Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.

I have observed that money left without special guidance is sometimes used well and sometimes not.

I think that we must find some way to get more common sense, more rationality, in our decisions and less emotion.

You appear to have a good project... we wish you well in this endeavor.

A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.

The most important question we have to deal with is a combination of population control and the control of our environment - how to utilize the world in as effective a way as we can for the future of mankind.