Howard Schultz's Quotes

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Dream more than others think practical.

Risk more than others think safe.

Starbucks represents something beyond a cup of coffee.

Care more than others think wise.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

Expect more than others think possible.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.